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Welcome to BOWS & ARROWS...


This is an inspired, stylish & affordable curation of the best baby and children’s fashion & gifts out there. Beautiful, carefully considered pieces from the high street brands we love & discovery brands we believe in - all under one roof ready to select and shop. 

Tina Lake (the businessy one) and Amanda Vaughan-Lee (the fashiony one) are the harmonious duo behind Bows & Arrows – we hold very different extensive skills but share 40 year of experience in fashion, retail and e-commerce. Tina says ‘ We realised we were a good team whilst working together at London Boutiques for four happy years,  me as the founder & MD and Amanda as the buyer & creative director - a marketplace that brought together curations from the best boutiques in London; we successfully sold the business to Grazia in 2014 – the idea of creating a similar platform but with something that felt more relevant to us after both having children,  led to the creation of Bows & Arrows.'
Amanda says ‘With so little time and so much to choose from  – we take the pain out of  hitting the high-street or trawling through endless websites. Here we collate the perfect mix of  high street brands alongside the best of the discovery brands – pieces that every baby or child really needs in their wardrobe (from  traditional nightwear to beach holiday practicals)  together with  more coveted, special pieces which will make your little  person’s outfit a little more unique.  As busy Mummy’s, Daddy’s , Granny’s and Friends – you'll wonder what you ever did with out us!'

As well as fresh and exciting new clothing, accessories and gifts being added to the site weekly we will have a relevant and inspiring Interview section, which will include insightful 'talks with' designers and big brand big-wigs sharing secrets on how they keep it all together juggling businesses and busy family lives - top tips on how to throw the best stress-free children's parties to unwinding at the end of a frantic day. 

We are tweaking and improving as we go along – your feedback is really appreciated to help us make Bows & Arrows a perfectly gratifying and enjoyable experience - email us with any thoughts, critisisms, perceptions or grumbles – we don’t want you to even think about going anywhere else to be inspired and shop the best fashion & gifts for your baby & child! 
(This is the first the very near future this will be a marketplace but for now we hope we have at least saved you hours of time finding lovely things for your little ones with an inspired & stylish edit that you can shop in a few easy steps.)

For Business & Marketing & Techy stuff TINA LAKE:
For Product & Design & Fashiony stuff AMANDA VAUGHAN-LEE: